Ewan Morgan, National Luxury Ambassador and Head of Whisky Outreach at Diageo North America, told Fox News Digital how SmokeDNAi technology is being used to understand the aging process of whisky. For two years, Diageo analyzed various Scotch whiskies using AI and algorithms. Diageo, an alcohol beverage company, invested 230 million into a portfolio of whisky tourism projects. Of this lump sum, more than 44 million was dedicated to the exploration of whisky maturation using technology called SmokeDNAi. Using SmokeDNAi, teams tested and analyzed the flavor profiles and mouthfeel of non-identical twin whiskies distilled in different casks – one remnant and one original.